I was a team-lead of the production team and responsible for domestic and foreign marketing management. I also worked as a designer to create marketing content and press release materials.
‘Spirit’s Homecoming’ is an independent feature film funded through crowd-funding. This ending credit runs over 15mins because we wanted to include every person or group who donated this film(over 6,000 names) before listing cast and crew members. We showcased paintings surviving ‘Comfort Women’ victims drew during their art psychotherapy on top of the page.
The film ‘Spirits’ Homecoming’ is a true story of Kang Il-chul, who was forced to become a sex slave for the Imperial Japanese Army during the 1940s. In 1928, she was taken by force to Comfort Stations by the Japanese army in 1943, when she was only sixteen years old. This movie portrays a teenage girl’s struggle who was stripped of her human rights and dignity in war and the militarism. Jungmin, a loving daughter from a low-income family, was forced to part from her family by Japanese military force and was dragged to a Comfort Station in Mudanjiang, China. Right before she was taken, her mother gifts her a ‘Gwi-bul-no-ri-gae’; a traditional Korean silk-string hung ornament worn by young girls and women, which believed to stops all ill omens of the bearer. Gwi-bul-no-ri-gae’ becomes a medium to connect the past and the future within the story as a symbol of hope in the harshest times. Director Cho also requested a versatile visual logo for this movie, and since Gwi-bul-no-ri-gae was the most significant prop in this movie, the shape of most basic Gwi-bul-no-ri-gae was used to produce this logo. Read more at IMBD