Yeowon Lee

About me

Professional Summary

UI UX Digital Design Specialist with broad skill range including print design, web design, animation and product design

Education

2010-2013
UNSW COFA, Bachelor of Digital Media with Honours

Skills/Programs

Hello, my name is Yeowon Lee. I am a UI UX designer with illustration and animation skills. My passion for design has always motivated me to go further than others and challenge myself. I have strong work ethics and am committed to meeting high standards on every project. I am unafraid to suggest new approaches to improve upon existing designs or trends. I love the sense of accomplishment when I meet a demanding deadline or successfully deliver on a very complicated task. Throughout my academic and professional careers, I have worked towards producing designs that will boost client business and are also pleasing in an aesthetical sense. My goal in every design is to solve problems for both the company and the users. As a digital UI UX designer, my design fundamentals are these three rules – make it useful, usable and then delightful. Using these three rules, I consider the design’s functions and purpose to achieve its most important goal – making it useful. Once I have identified core functions and the hierarchy of information, I begin designing the UI. With this process, it becomes easier to work out a usable layout without leaving any critical factors behind. It is always in my best interest to design a comfortable and clean experience for users, leading to prioritising functionality over the interface’s overall look. This is because I believe the purpose of design is to solve problems. If the result is not functional, no matter how great the design ends up looking, it becomes useless. I am proficient in Adobe Creative Suite in both Window and Mac platform. I have a solid knowledge of Microsoft office suite as well. I have intermediate HTML and CSS skills (I know enough to code this portfolio site) to consider the most feasible design solution within the given time frame. I am a strong problem solver, and I always work hard to think creatively in every situation. I have extensive experience working in complex and varied environments, involving a diverse group of people. I have led teams as a UX design lead, working with small and large teams extensively. I am a bright natured person with a positive and professional attitude. I also further developed my time management skills and often had to juggle decision direction between business and personal. On a more personal note, I enjoy reading, painting and writing short stories. I am also an animal lover, I live with smart assistant designer cats named Poko and Chiko.

Work History

Senior Product Designer at Xcend (Australia)

04/2024 - Present

Tasks include:

  • Design, propose and maintain Cuspy platform, Android+iOS app and marketing website
  • Conduct user tests via online and offline methods
  • Comprehensive branding and setting brand guidelines with best practices
  • Providing design solutions for marketing campaigns, start to finish
  • Collect, analyse and repurpose live user data for design processes
  • Producing and editing digital illustrations, animations, eBooks, icons, videos and any graphic assets

Head of Design at Bonjoro (Australia)

05/2021– 04/2024 (3yrs)

Tasks include:

  • Design, propose and maintain Bonjoro platform, Android+iOS app and marketing website
  • Conduct user tests via online and offline methods
  • Comprehensive branding and setting brand guidelines with best practices
  • Providing design solutions for marketing campaigns, start to finish
  • Collect, analyse and repurpose live user data for design processes
  • Producing and editing digital illustrations, animations, eBooks, icons, videos and any graphic assets

UI UX Digital Design Lead at Lawpath (Australia)

03/2019 – 04/2021 (2yrs 2mths)

Tasks include:

  • Comprehensive branding and setting brand guidelines with best practices
  • Product and website design with new product projects lauching every 2-3 months
  • Providing design solutions for marketing campaigns, start to finish
  • Collect, analyse and repurpose live user data for design processes
  • Present ideas and soltuions to stakeholders, product managers and developers to kick-off new projects, test, fix and maintain both platform and website
  • Producing and editing digital illustrations, animations, eBooks, icons, videos and any graphic assets for both marketing and product purposes

UI UX Digital Design Lead at Zift Solutions (Australia)

08/2017 – 03/2019 (1yr 8mths)

Tasks include:

  • Design landing pages, web banners, EDMs, whiteboard animations, 2D animations, interactive PDF and marketing videos per to client briefs
  • Lead UI UX design and build branding for internal enterprise platform with Production Team
  • Strategise design solutions and marketing campaigns
  • Research market trends to stay up-to-date with current design trends

Digital Designer at Ekky Software (Australia)

10/2016 – 08/2017 (8mths)

Tasks include:

  • Design landing pages, complete websites, banners and produce digital assets as per client brief
  • Illustrate digitally to produce unique assets for new start ups
  • Design printed commercial materials such as posters, brochures and business cards for clients

Freelance Digital Designer (Sydney)

07/2016- 07/2017 (12mths)

Tasks include:

  • Branding design including logo, slogans and business themes
  • Design printed commercial materials such as posters, restaurant menus, window decal stickers, brochures and business cards
  • Set up and assist managing SNS advertising
  • Produce and manage SNS campaign banners and promotional contents such as videos

Digital Designer at Ekky Software (Australia)

10/2016 – 08/2017 (8mths)

Tasks include:

  • Design landing pages, complete websites, banners and produce digital assets as per client brief
  • Illustrate digitally to produce unique assets for new start ups
  • Design printed commercial materials such as posters, brochures and business cards for clients

UX UI designer at TappyToon (Sth Korea)

02/2016 – 07/2016 (6mths)

Tasks include:

  • Design and maintain Android App and web platform
  • Produce and manage SNS campaign banners and promotional contents
  • Translating webtoons(online comics) and localising content for word wide distribution

Production Marketing Team Leader at JO Entertainment (Sth Korea)

02/2015 – 01/2016 (1yr 2mths)

Tasks include:

  • Developed and managed branding for JO Entertainment
  • Lead small team for design and production
  • Manage and deliver photos and promotional materials for domestic and international marketing
  • Bookkeeping on donators and investors for commercial feature movie production
  • Produced an ending credit for movie ‘Spirits’ Homecoming’(2016)
  • Translated script to English and developed subtitles for international release purposes

Digital Designer at Choi Guevara Event Planning (Sth Korea)

09/2014 – 02/2015 (6mths)

Tasks include:

  • Design printed commercial materials such as posters, event tickets, badges, window decal stickers, brochures and business cards
  • Set up and assist managing SNS advertising
  • Produce and manage SNS campaign banners and promotional contents such as videos and animation

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