About me
Professional Summary
I'm a product designer specializing in UI/UX, branding, and design systems -combining illustration, animation, and clear communication to create thoughtful, scalable digital experiences.
Education
2010-2013
UNSW COFA, Bachelor of Digital Media with Honours
Skills/Programs
Hello, my name is Yeowon Lee. I'm a product designer with a strong foundation in UI/UX design, enriched by skills in illustration, animation, and branding. I create and maintain cohesive visual identities across digital products, ensuring consistency and clarity from concept to execution. With extensive experience in complex, cross-functional environments, I’ve led UX initiatives for both small startups and large teams, always aiming to deliver intuitive, user-centered solutions. I communicate clearly and concisely with stakeholders, developers, and team members—bridging creative vision with technical feasibility. Proficient in Adobe Creative Suite as well as Figma, I also leverage HTML and CSS knowledge to design practical, scalable interfaces. I work fluently within atomic design systems, ensuring design components are reusable, consistent, and developer-friendly. Collaborative, thoughtful, and solution-driven, I bring a positive attitude and strategic mindset to every challenge. On a more personal note, I enjoy reading, painting and writing short stories. I am also an animal lover, I live with smart assistant designer cats named Poko and Teko.
Work History
Senior Product Designer at Xcend (Australia)
04/2024 - Present
Tasks include:
- Design, propose and maintain Cuspy platform, Android+iOS app and marketing website
- Collaborate with cross-functional teams, including stakeholders, product owners and engineers, to conceptualise and design user-friendly digital products and interfaces
- Create wireframes, prototypes, and high-fidelity mock-ups using Figma to effectively communicate design concepts
- Implement and maintain product design systems
- Conduct user research, usability testing, and gather feedback to inform design decisions and enhance the user experience
- Iterate on designs based on user feedback, usability testing, and industry best practices - Maintain and enforce design guidelines, standards, and consistency across all digital assets
- Stay updated on industry trends, emerging technologies, and design tools to continually improve the design process
- Conduct design reviews and provide constructive feedback to team members
- Assist in defining and evolving the overall design strategy and vision of the product and brand
- Create brand specific unique identity and continue to improve
Head of Design at Bonjoro (Australia)
05/2021– 04/2024 (3yrs)
Tasks include:
- Design, propose and maintain Bonjoro platform, Android+iOS app and marketing website
- Conduct user tests via online and offline methods
- Comprehensive branding and setting brand guidelines with best practices
- Providing design solutions for marketing campaigns, start to finish
- Collect, analyse and repurpose live user data for design processes
- Producing and editing digital illustrations, animations, eBooks, icons, videos and any graphic assets
UI UX Digital Design Lead at Lawpath (Australia)
03/2019 – 04/2021 (2yrs 2mths)
Tasks include:
- Comprehensive branding and setting brand guidelines with best practices
- Product and website design with new product projects lauching every 2-3 months
- Providing design solutions for marketing campaigns, start to finish
- Collect, analyse and repurpose live user data for design processes
- Present ideas and soltuions to stakeholders, product managers and developers to kick-off new projects, test, fix and maintain both platform and website
- Producing and editing digital illustrations, animations, eBooks, icons, videos and any graphic assets for both marketing and product purposes
UI UX Digital Design Lead at Zift Solutions (Australia)
08/2017 – 03/2019 (1yr 8mths)
Tasks include:
- Design landing pages, web banners, EDMs, whiteboard animations, 2D animations, interactive PDF and marketing videos per to client briefs
- Lead UI UX design and build branding for internal enterprise platform with Production Team
- Strategise design solutions and marketing campaigns
- Research market trends to stay up-to-date with current design trends
Freelance Digital Designer (Sydney)
07/2016- 07/2017 (12mths)
Tasks include:
- Branding design including logo, slogans and business themes
- Design printed commercial materials such as posters, restaurant menus, window decal stickers, brochures and business cards
- Set up and assist managing SNS advertising
- Produce and manage SNS campaign banners and promotional contents such as videos
Digital Designer at Ekky Software (Australia)
10/2016 – 08/2017 (8mths)
Tasks include:
- Design landing pages, complete websites, banners and produce digital assets as per client brief
- Illustrate digitally to produce unique assets for new start ups
- Design printed commercial materials such as posters, brochures and business cards for clients
UX UI designer at TappyToon (Sth Korea)
02/2016 – 07/2016 (6mths)
Tasks include:
- Design and maintain Android App and web platform
- Produce and manage SNS campaign banners and promotional contents
- Translating webtoons(online comics) and localising content for word wide distribution
Production Marketing Team Leader at JO Entertainment (Sth Korea)
02/2015 – 01/2016 (1yr 2mths)
Tasks include:
- Developed and managed branding for JO Entertainment
- Lead small team for design and production
- Manage and deliver photos and promotional materials for domestic and international marketing
- Bookkeeping on donators and investors for commercial feature movie production
- Produced an ending credit for movie ‘Spirits’ Homecoming’(2016)
- Translated script to English and developed subtitles for international release purposes
Digital Designer at Choi Guevara Event Planning (Sth Korea)
09/2014 – 02/2015 (6mths)
Tasks include:
- Design printed commercial materials such as posters, event tickets, badges, window decal stickers, brochures and business cards
- Set up and assist managing SNS advertising
- Produce and manage SNS campaign banners and promotional contents such as videos and animation
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