Lawpath Promotional Animation 2019

My Role

I was a part of the product team and responsible for the experience, strategy and design of both Lawpath platform and website. I was to lead the UX and produce UI elements. I worked alongside CTO, Tech lead, CMO and CEO(the product owner).

About this animation

This animation aims to explain Lawpath’s service and products, and to update existing explanation animation. As an intro animation, I visually described how Lawpath could help business owners solve their legal needs. Using upbeat background music, the general tone of this animation is light and easy to watch. This piece was used in Lawpath’s marketing campaign and is also present on the welcome screen for new users.